Aprilia Racing developed a digital strategy to maintain a relationship with their fans and keep them up to date on results obtained in the Superbike championship. The project is mainly based on an iOS app with an integrated system allowing to update results in real time. An Android version of the app will be also developed and both versions will be also available in English. Further tools were developed integrated with the app: a website, Facebook profile and Youtube channel.
MOBILE APP, WEBSITE AND SOCIAL MEDIA Detailed tabs in the app show information on each race, on the pilots, the circuit and rankings. The management system allows to update results in real time thanks to an easy-to-use, intuitive web-based interface. The operator can enter a restricted area where, immediately after the end of the race, she/he can enter the results for immediate publication in the app and website. Effective integration with social media allows to engage and maintain users’ attention thanks to sharing and connection functionalities.
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